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Article from The Atlantic County Weeklies, Wednesday, September 17, 2003

Gino’s in the forefront of winemaking 

By Ben MerittStaff Writer

HAMMONTON - The tradition of winemaking is nothing new in this community.

The long standing practice is alive end well. One of the reasons is Gino’s School of Wine Making, which opened three years ago at the site of the former Gino’s Market on the White Horse Pike.

Though firmly entrenched in the lifestyle here, facilities like Gino’s are a growing trend among those interested in making their own wine for the taste, for purity - unlike commercial wines homemade wines have no preservatives - or just for the social interaction.

“People remember their grandfather making the wine. Some lost touch with it, but it is starting to come back,” said Michael Pinto who runs the school along with his father, Gino. “We do everything here. The mess stays here.”

This year’s series of classes at Gino’s began Saturday with some 60 “students” getting an overview on the winemaking process, which come next May will result in about 240, 750-ml bottles of their own wine.

The initial visits to Gino’s school show how to crush and de-stem the grapes and begin the primary fermentation process. The Pintos provide the technical assistance along the way and do the necessary monitoring of the fermentation process.

For the school, Pinto brings in the grapes shipped cold from California’s renowned Lodi area, located east of San Francisco near the Sacramento River delta. Generations of grape growers have inhabited the region, which is noted for its Mediterranean climate and sandy soils, two important factors for production of world class wine.

“People like California wine more. You don’t have to add lot of sugars. With the East coast grapes you have to add a lot of sugar,” Pinto said.

Pinto also supplies wine grape to many to similar schools in North Jersey.

Customer loyalty has been one of the strong features since his school opened, Pinto added.

“Every event they will break out the wine – Christmas, Easter, a wedding,” Pinto said. “If they made their wine here and are familiar with it, they’ll go home and make their wines. They’ll be back with you for supplies, a de-stemmer, a crush­er, a glass jug and the grapes.”

At the school more than 30 different wines can be made, from Merlot to Zinfandel to Riesling to Chianti.

Costs for the school range from $1,100 for such varieties as Carignane and Grenache to $1,600 for Pinot Grigio. Not included are rental or purchase costs of a wine barrel, wine bottle labels and the state’s $20 New Jersey Division Of Alcohol Beverage Control permit.

After the first two visits, the third session, which will be in January or February, will see the racking of the wine, removal of sediment and topping off the barrels.

“We get a lot of professionals, casino executives,” Pinto said of this year’s class. “There’s a lot of pride involved in crafting your own wine. We use a lot of different varieties of grapes. That will enable people to try different things.”

For more information, call Gino’s School Of Wine at (609)-561-8199.  

Staff photos / Mark Evangelista

Michael Pinto brings in grapes shipped cold from California’s Lodi area, located east of San Francisco. Generations of grape growers have inhabited the region known for its Mediterranean climate and sandy soils.

 

Michael Pinto of Gino’s School Of Wine Making in Hammonton admires one of the bottles made at the school, which opened on the site of the former Gino’s Market on the White Horse Pike.